How to Make Social Media Work for Your Business

How to Make Social Media Work for Your Business

Personal acquaintances and client referrals are typically the most reliable sources of leads for builders and remodelers. The premise of social media doesn’t change this. But when used effectively, it can give the lead-generating process a boost.

Social media is another way to build relationships with potential buyers, partners, vendors, and even policymakers and media. Use NAHB to help you reach your target audience and begin building those relationships.

Instagram logo

Instagram – Best targets: First-time home buyers or remodelers

You can get your brand and project pictures in front of NAHB’s rapidly growing consumer following on Instagram for free as part of your membership. If you already have an Instagram account, just follow @homebuilders, and tag us in the pictures that you would like us to share.

If you don’t have an Instagram account, you can submit your photos and a short description of the project at Either way, be sure to include the Instagram handle for other key people or companies that were involved in the project, along with photo credits. Also, it’s important that the photos are high quality.

For questions on Instagram and marketing to consumers, contact Camilo Cuba.

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Facebook – Best targets: Home buyers and other home building businesses

Facebook has NAHB’s largest social media audience, and it’s primarily comprised of NAHB members, HBAs and consumers. Like and follow the NAHB Facebook page to get started. Also, consider joining an NAHB group on Facebook.

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